I started e tu livingas a hobby and with an entirely different concept. Having received some feedback, tried many products and spent a considerable amount of money on market testing and marketing, I'm still on the hunt for that sweet spot.
What I have settled on is the concept of Live Well and Live Smart. Living well and living smart doesn't have to be tech-based but if tech is there to make life easier for all of us, then why not?
Our website remains a mix of whatnots until I find the right "mix". It’s always a work in progress.
Our business is small - a startup - and we welcome any constructive feedback.